The pre-launch offer for Plus Towers - the first time such an offer was introduced in Lebanon - received an overwhelming response from Lebanese and expatriate international investors at a two-day event held recently at Al Habtoor Grand Hotel. It is noteworthy that 50% of commercial and residential units were sold during the first two days, with registered sales amounting to $95m.

To publicize its pre-launch offer, Plus Properties launched a comprehensive advertising campaign through a variety of media including TV, daily newspapers, magazines and outdoor advertising.

Georges Chehwane, CEO of Plus Properties, said:

'The interest evinced by investors and the high volume of sales registered within 48 hours of the project's launch are evidence of the confidence that the Lebanese and GCC residents have in our company. Plus Properties has plans in the offing to develop 14 residential towers in the UAE.'

75% of the investors of Plus Towers were Lebanese nationals and 25% were from the GCC. End-use investments comprised 65% of total sales, while 35% of the purchases were for investment purposes.

'The overwhelming response we've received has increased our belief that Lebanon is quickly reestablishing its reputation as an investment hotspot. We are in the process of obtaining all necessary approvals for the project and hope to begin construction shortly. We believe that the project will be a resounding success mainly due to its incredible design and the expert involvement and guidance of Solidere,' added Chehwane.

The $200m towers, located only steps away from Beirut's shopping and entertainment district, will consist of premium 2, 3 and 4 bedroom apartments, duplexes and penthouses, with spaces ranging from 240 square meters to 585 square meters. In addition to the residential units, the 14-floor towers will each comprise premium retail spaces on the ground & first levels.

Designed by US-based Arquitectonica, Plus Tower 1 and 2 will feature a range of world-class amenities and leisure facilities. Plus Properties has contracted with local engineering company - Erga to oversee the construction of the project.

The penthouses each come with private terraces and offer panoramic views of the city. The project will be developed according to the international standards stipulated by Solidere.